As part of the 2018 Sinterklaas campaign for Douglas, I wrote the calligraphy text that was used on different assets: film, online, print, in-store, and more. I created the calligraphy with brush and Indian ink.

Douglas Sinterklaas 2018 Campaign Calligraphy

As seen above, I wrote the words on the floor of the film set. There were a few words that I also wrote halfway so that the model could complete it. The other text was digitized and used on the different assets below.